WELEPHANT Brand Guide
A minimal reference for anyone creating content, graphics, or integrations for the WELEPHANT project.
Name & Spelling
| Form | Usage |
|---|---|
| WELEPHANT | Always uppercase. The canonical name for the token, the project, and the brand. |
| Prediction Mining | The product / game name. Use title case. |
| welephant.xyz | The website domain. Lowercase in running text or URLs. |
Never abbreviate to "WEL" or "WELE" in public-facing material. Internal shorthand is fine.
Icons
WELEPHANT
The WELEPHANT icon is a white elephant silhouette centered inside a solid blue circle.
| Property | Value |
|---|---|
| Shape | Solid circle |
| Background | #4569EF (blue) |
| Foreground | #FFFFFF (white) |
Downloads: SVG · PNG 512px · PNG 1024px
Staked WELEPHANT (stWELEPHANT)
The staked variant uses an inverted color scheme — a blue elephant silhouette on a white background with a blue ring border. This visually distinguishes staked tokens from liquid WELEPHANT at a glance.
| Property | Value |
|---|---|
| Shape | Ring (outlined circle) |
| Ring / Elephant | #4569EF (blue) |
| Background | #FFFFFF (white) |
Downloads: SVG · PNG 512px · PNG 1024px
ELEPHANT
The ELEPHANT icon is a white elephant silhouette centered inside a solid gold circle. This represents the underlying ELEPHANT token.
| Property | Value |
|---|---|
| Shape | Solid circle |
| Background | #E2BE60 (gold) |
| Foreground | #FFFFFF (white) |
Downloads: SVG · PNG 512px · PNG 1024px
Usage Rules
- Do not stretch, rotate, or crop any icon.
- Maintain clear space equal to at least 25% of the icon diameter on all sides.
- The WELEPHANT and ELEPHANT icons work on any background — the solid circle provides its own contrast.
- The stWELEPHANT icon works best on dark or neutral backgrounds. On white backgrounds ensure sufficient surrounding contrast (e.g., a subtle border or shadow).
- Do not place icons on busy or patterned backgrounds without a solid backing.
- Use the correct variant — ELEPHANT for the underlying token, WELEPHANT for the wrapped/liquid token, stWELEPHANT for the staked token.
Colors
Primary Palette
| Role | HSL | Hex | Preview |
|---|---|---|---|
| Elephant (accent) | 271 91% 65% |
#A855F7 |
Purple / violet — the signature brand accent |
| Logo Blue | 224 85% 60% |
#4569EF |
WELEPHANT and stWELEPHANT icons |
| Elephant Gold | 42 72% 63% |
#E2BE60 |
ELEPHANT icon |
UI Palette
The interface is built on a neutral monochrome scale. Avoid introducing additional hues outside the primary palette.
| Token | Light Mode | Dark Mode |
|---|---|---|
| Background | hsl(0 0% 100%) — white |
hsl(0 0% 3.9%) — near-black |
| Foreground | hsl(0 0% 3.9%) — near-black |
hsl(0 0% 98%) — near-white |
| Muted | hsl(0 0% 96.1%) |
hsl(0 0% 14.9%) |
| Border | hsl(0 0% 89.8%) |
hsl(0 0% 14.9%) |
The elephant accent (--elephant) is used sparingly for interactive highlights, not large surface areas.
Typography
| Context | Font |
|---|---|
| App UI | System sans-serif stack (via Tailwind CSS defaults) |
| Docs / Static pages | sans-serif (browser default) |
| Code blocks | System monospace |
Weights used: Regular (400) for body, Semi-bold (600) for the wordmark, Bold (700) for headings.
No custom web fonts are loaded. This keeps the site fast and avoids licensing complexity.
Voice & Tone
WELEPHANT is a protocol for real people. The writing style across docs, UI, and marketing should reflect that.
| Do | Don't |
|---|---|
| Be direct and concrete | Use jargon without explanation |
| Write for a global audience | Assume US/Western cultural context |
| Explain with examples | Rely on abstract claims |
| State risks honestly | Overpromise or use hype language |
| Use active voice | Use passive or bureaucratic phrasing |
Key phrases to use:
- "Prediction Mining" (the game)
- "Play", "Mine", "Stake" (user actions)
- "On-chain", "Verifiable", "Transparent" (trust properties)
Avoid:
- "Guaranteed returns", "Risk-free", "Moon"
- Crypto slang that excludes newcomers (e.g., "WAGMI", "NFA" without context)
Wordmark
The wordmark is the WELEPHANT logo followed by the text WELEPHANT in bold (600 weight), displayed as a horizontal lockup. This appears in the site header and static pages.
- Always pair the logo mark with the text — do not use the text alone as a logo.
- Minimum text size when paired with the mark: 16px.
Social & Community
| Channel | Handle / Link |
|---|---|
| X (Twitter) | @ElephantStatus |
| Telegram | t.me/elephant_money |
| Website | welephant.xyz |
Disclaimer
WELEPHANT is open-source software provided without warranty. This brand guide covers visual and verbal identity only — it does not constitute financial or legal advice. Always verify official links independently.